Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions.
NIKE - JUST DO IT
When it comes to Nike, the classic tagline “Just do it” and the swoosh logo are probably what first spring to mind. Is there anything special about the marketing strategies that have put the brand on the map? Just like any other effective marketing strategy, the company has to remain consistent in the messages that it sends to customers, as well as build up real and relevant values for them. Nike, besides selling shoes, also sells touching sports-related stories that appeal to the hearts of ordinary people and inspire them to keep running and practicing.
One example is the Dream Crazy Campaign started in 2018. This controversial campaign featured Colin Kaepernick, an American football player who is best known for kneeling while the national anthem was playing before a game to protest against racism and police brutality in the country. The two-minute-long commercial featured Kaepernick telling stories about people who try their best to overcome hardships in life and strive to become the best in their sports. The commercial met with a mixed reaction from the public with numerous hate tweets from opponents calling for a boycott of Nike, and images of people burning Nike products or cutting the Nike logo off their socks all over the media. As the storm of protest was brewing, Nike quickly lost their sales. Then something crazy happened. Those who identified themselves with the anti-racism beliefs started to voice their support by spending money. Sales grew by 31% within days of the commercial being released. Nike’s alliance with Kaepernick appealed to those who feel that brands should be agents for social change, which taps into the younger market who potentially become lifetime customers.

Which of the following is true, according to the passage?